[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.lixus.cz\/dobre-zvladnute-seo-pro-web-je-zakladem-k-uspechu-podnikani-na-internetu\/#Article","mainEntityOfPage":"https:\/\/www.lixus.cz\/dobre-zvladnute-seo-pro-web-je-zakladem-k-uspechu-podnikani-na-internetu\/","headline":"Dob\u0159e zvl\u00e1dnut\u00e9 SEO pro web je z\u00e1kladem k \u00fasp\u011bchu podnik\u00e1n\u00ed na Internetu","name":"Dob\u0159e zvl\u00e1dnut\u00e9 SEO pro web je z\u00e1kladem k \u00fasp\u011bchu podnik\u00e1n\u00ed na Internetu","description":"Je\u0161t\u011b p\u0159ed deseti lety se v\u011bt\u0161ina v\u00fdrobk\u016f na e-shopech prezentovala pouze fotografiemi. A to \u010dastokr\u00e1t ve \u0161patn\u00e9m rozli\u0161en\u00ed, \u017ee nebylo patrn\u00e9, jak doty\u010dn\u00fd p\u0159edm\u011bt pracuje, jak je velk\u00fd v porovn\u00e1n\u00ed s lidskou dlan\u00ed, jak se sestavuje, \u010dist\u00ed, udr\u017euje, zkr\u00e1tka n\u00e1kup na e-shopech byl tehdy docela s\u00e1zkou do loterie, jestli\u017ee jste m\u011bli z\u00e1jem o n\u011bco, co […]","datePublished":"2018-05-12","dateModified":"2018-05-12","author":{"@type":"Person","@id":"https:\/\/www.lixus.cz\/author\/#Person","name":"","url":"https:\/\/www.lixus.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/70b0b0c6ef7dca5d65c935edece415df3e99a7281ef835a281ae62fb4236351b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/70b0b0c6ef7dca5d65c935edece415df3e99a7281ef835a281ae62fb4236351b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"lixus.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.lixus.cz\/wp-content\/uploads\/img_a317713_w1971_t1528531797.jpg","url":"https:\/\/www.lixus.cz\/wp-content\/uploads\/img_a317713_w1971_t1528531797.jpg","height":0,"width":0},"url":"https:\/\/www.lixus.cz\/dobre-zvladnute-seo-pro-web-je-zakladem-k-uspechu-podnikani-na-internetu\/","about":["Byznys"],"wordCount":564,"articleBody":"         Je\u0161t\u011b p\u0159ed deseti lety se v\u011bt\u0161ina v\u00fdrobk\u016f na e-shopech prezentovala pouze fotografiemi. A to \u010dastokr\u00e1t ve \u0161patn\u00e9m rozli\u0161en\u00ed, \u017ee nebylo patrn\u00e9, jak doty\u010dn\u00fd p\u0159edm\u011bt pracuje, jak je velk\u00fd v porovn\u00e1n\u00ed s lidskou dlan\u00ed, jak se sestavuje, \u010dist\u00ed, udr\u017euje, zkr\u00e1tka n\u00e1kup na e-shopech byl tehdy docela s\u00e1zkou do loterie, jestli\u017ee jste m\u011bli z\u00e1jem o n\u011bco, co v kamenn\u00e9m obchodu nebylo k nalezen\u00ed, a vy jste byli nuceni pouze dedukovat, jak asi p\u0159edm\u011bt vypad\u00e1 a funguje v re\u00e1ln\u00e9m m\u00f3du. Pochopiteln\u011b, \u017ee to byl d\u016fvod k zah\u00e1jen\u00ed tvorby prezentac\u00ed \u2013 videa. Nafilmovat vlastn\u00ed prezentaci a um\u00edstit ji na nejsledovan\u011bj\u0161\u00ed videoport\u00e1l YouTube je strategick\u00fd po\u010din, kter\u00fd z\u00e1sadn\u00edm zp\u016fsobem m\u011bn\u00ed nakupov\u00e1n\u00ed ve virtu\u00e1ln\u00edm sv\u011bt\u011b. Mus\u00edte si uv\u011bdomit, \u017ee v \u010cesk\u00e9 republice je server YouTube t\u0159et\u00ed nejpou\u017e\u00edvan\u011bj\u0161\u00ed vyhled\u00e1vac\u00ed zdroj. Jeho denn\u00ed n\u00e1v\u0161t\u011bvnost je p\u0159ibli\u017en\u011b 30 milion\u016f lid\u00ed a t\u011bchto slu\u017eeb vyu\u017e\u00edv\u00e1 celkov\u011b asi p\u016fl druh\u00e9 miliardy osob na cel\u00e9m sv\u011bt\u011b. Jist\u011b si tedy dok\u00e1\u017eete p\u0159edstavit, jak precizn\u011b zpracovan\u00e9 video s dob\u0159e o\u0161et\u0159en\u00fdm SEO dok\u00e1\u017ee zap\u016fsobit i na docela malou firmu, ale s kvalitn\u00edm webem. Z\u00e1kladem je samotn\u00e1 prezentace, kter\u00e1 bude pro z\u00e1kazn\u00edky poutav\u00e1. Majitel\u00e9 internetov\u00fdch obchod\u016f se tak \u010dasto dost\u00e1vaj\u00ed do situace filmov\u00fdch producent\u016f \u2013 re\u017eis\u00e9r\u016f a kameraman\u016f, jejich\u017e c\u00edlem je p\u0159it\u00e1hnout div\u00e1ckou pozornost. Nezapom\u00ednejme v\u0161ak na druhou stranu mince, toti\u017e na zp\u016fsob, jak\u00fdm d\u00e1t o sob\u011b, pota\u017emo o t\u00e9to prezentaci, v\u011bd\u011bt. Na SEO maj\u00ed vliv n\u00e1sleduj\u00edc\u00ed body \u00b7 N\u00e1zev prezentace, vhodn\u00fd titulek \u2013 ten je z\u00e1kladem pro \u00fasp\u011b\u0161n\u00fd SEO web a m\u011bl by m\u00edt maxim\u00e1ln\u011b 75 znak\u016f. Mus\u00ed obsahovat kl\u00ed\u010dov\u00e1 slova a b\u00fdt z\u00e1rove\u0148 velmi stru\u010dnou a p\u0159itom v\u00fdsti\u017enou charakteristiku obsahu. \u00b7 Popisek videa \u2013 sezn\u00e1m\u00ed u\u017eivatele trochu podrobn\u011bji, o co se jedn\u00e1. M\u011bl by obsahovat op\u011bt kl\u00ed\u010dov\u00e1 slova (t\u0159eba pomoc\u00ed n\u00e1stroje AdWords, nebo z na\u0161ept\u00e1va\u010de) a nem\u011bl by b\u00fdt z\u00e1rove\u0148 p\u0159\u00edli\u0161 dlouh\u00fd. Del\u0161\u00ed text ne\u017e na 3 \u0159\u00e1dky vy\u017eaduje kliknout na odkaz \u201ezobraz v\u00edce\u201c, a to v\u011bt\u0161ina lid\u00ed ned\u011bl\u00e1. \u00b7 Aplikovan\u00e9 tagy \u2013 pro SEO jsou kl\u00ed\u010dov\u00e9, a\u010dkoliv je lid\u00e9 nevid\u00ed. Mus\u00ed obsahovat n\u00e1zev prezentace, kl\u00ed\u010dov\u00e1 slova odd\u011blen\u00e1 \u010d\u00e1rkami, a tak\u00e9 tematickou kategorii, p\u0159\u00edpadn\u011b n\u00e1zev va\u0161eho kan\u00e1lu. \u00b7 N\u00e1hledov\u00fd sn\u00edmek – z\u00e1b\u011br, kter\u00fd mus\u00ed z\u00e1kazn\u00edka upoutat je\u0161t\u011b p\u0159edt\u00edm, ne\u017e se rozhodne video shl\u00e9dnout. \u00b7 Video karty \u2013 ty \u0159e\u0161\u00ed p\u0159echod na jin\u00e9 videosekvence prezentac\u00ed va\u0161ich produkt\u016f, tedy maj\u00ed za c\u00edl vyb\u00edzet div\u00e1ky k n\u011bjak\u00e9 akci \u2013 kliknout na dal\u0161\u00ed prezentaci a p\u0159\u00edpadn\u011b p\u0159\u00edmo na web. Dob\u0159e zpracovan\u00e9 videokarty mohou b\u00fdt dokonce z\u00e1sadn\u00ed pro zv\u00fd\u0161en\u00ed po\u010dtu z\u00e1jemc\u016f o v\u00e1\u0161 business. \u00b7 Z\u00e1v\u011bre\u010dn\u00fd sn\u00edmek, tzv. endscreen \u2013 posledn\u00edch 10 \u2013 20 sekund videa by m\u011blo motivovat u\u017eivatele p\u0159ej\u00edt na dal\u0161\u00ed videa, podobn\u011b jako u videokaret.                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Dob\u0159e zvl\u00e1dnut\u00e9 SEO pro web je z\u00e1kladem k \u00fasp\u011bchu podnik\u00e1n\u00ed na Internetu","item":"https:\/\/www.lixus.cz\/dobre-zvladnute-seo-pro-web-je-zakladem-k-uspechu-podnikani-na-internetu\/#breadcrumbitem"}]}]